Is it possible to fall in love in half a minute? Quite! And this applies not only to feelings between us. A good audio video can attract a potential client in just 30 seconds. That is why the text is so important when creating an audio clip or turnkey audio advertisement.
Very often advertisers are sure that the text of a commercial on the radio can be written on their own. And they prefer to save just on creating the text of the script for an advertising audio clip on the radio or in a shopping center (shopping center).
As a result, audio ads are not very effective. Either the text was written illiterately, or the main idea was lost. It also happens that a potential client does not at all understand what is being advertised in this audio clip. Don’t forget: there is no visualization in the audio format. Therefore, it is very important to compose an effective text for an audio commercial and make a professional recording of audio advertising with a speaker (actor).